Photograph by Mark Thiessen/National Geographic
Emma Carrasco is the Chief Marketing and Engagement Officer and Senior Vice President, Global Strategy at the National Geographic Society. Emma plays a crucial role in reaching key constituencies and effectively communicating the Society’s mission and impact on the world.
Carrasco joined the Society after four years at National Public Radio, one of the country's most iconic news organizations and the producer of many highly regarded programs, including Morning Edition and All Things Considered.
Carrasco’s career encompasses more than 30 years of experience in marketing, branding, and communications. Her impressive agency experience began at Fleishman Hillard in Los Angeles and New York, where she created corporate responsibility and media relations campaigns. She continued to build her experience as executive vice president at Republica, a strategic and creative agency based in Miami, where she worked with an array of major national and international brands to grow their market share and revenue.
She has also served in executive marketing roles for major brands including Univision, where she helped usher in a new era of Spanish-language television programming; McDonald's Corporation, where she led campaigns to grow the Hispanic and African-American consumer base; and Nortel Networks, where she led the company's global branding and advertising.
Her honors include being inducted into Direct Marketing News' "Marketing Hall of Femme" as one of the top 15 female CMOs in the country. She also was named one of Ad Age's 2013 "Women to Watch."